French and Aussie wine-makers in a price war. MMMMmmm capitalism

French winemakers take on Australians in their own backyard – Yahoo! News

SYDNEY (AFP) – After decades of seeing cheap Australian wines erode their global market dominance, French winemakers are hitting back by exporting budget tipple Down Under.

The French are targeting the budget end of the market, a segment the
Australians have made their own in recent years, as they challenge
their rivals head-on in their own backyard.

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