The other set of championship gear —

–the 288 T-shirts and caps made
for the team that did not win — will be hidden behind a locked door at Dolphin
Stadium. By order of the National Football League, those items are
never to appear on television or on eBay. They are never even to be
seen on American soil.

They will be shipped Monday morning to a
warehouse in Sewickley, Pa., near Pittsburgh, where they will become
property of World Vision, a relief organization that will package the
clothing in wooden boxes and send it to a developing nation, usually in
Africa.

This way, the N.F.L. can help one of its charities and avoid traumatizing one of its teams.

“Where
these items go, the people don’t have electricity or running water,”
said Jeff Fields, a corporate relations officer for World Vision. “They
wouldn’t know who won the Super Bowl. They wouldn’t even know about
football.”

Far Away, Super Bowl’s Losers Will Be Champs – New York Times

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